In America alone, statistics have it that about 84% use the Internet as a source of information. The figure represents a mixture of men and women of all ages. However, according to analysis, not all of them visit the web in search of a product.
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The survey results showed that 46% of Americans surveyed, acquired product information but with the intention to buy from an actual store. Hence, your online marketing techniques become crucial.
Based on this information, it would be important for you to tailor fit your online marketing techniques in order to reach those who visit the web as their online shopping venue. Men and women gather info from websites through your article contents and this is the first marketing tool to use to hold their attention.
Take into consideration if your target markets are women or men, because they visit the net for varied reasons. Here are some pointers you might like to consider when creating article contents for your online marketing techniques:
What Women Visitors would be Interested In
- Women are interested in products that have health value. They visit the net in order to learn about treatments, alternative cures or therapies to help them in caring for their family especially their children.
- Statistically, a high percentage of them are into religion and spirituality. Your online marketing techniques could be anything that can give them insight, support and comfort from the stresses of having to deal with parenting, relationships and self-improvement.
- They are interested in participating at forum sites so they can voice out their own opinions or ask their own concerns and get immediate answers. Hence, comment boxes as your online marketing technique can greatly help to allow for interaction. It can create better chances for discussing your product.
- All in all, women join most social sites not as a tool for online shopping but as a means of maintaining communication with their family and friends without having to write individual email letters to every family member.
- Not a large percentage of the web buyers are interested in high fashion or buying clothes online.
What Men Visitors would be Interested In
- Most men are interested in news particularly politics and what is currently happening. Subject matters deal mostly with business opportunities and how to augment income.
- They are interested in sports, sports events and scores, and other information that can add to their knowledge in sports which will be useful in their interaction with their peers.
- They also access the net for travel purposes; hence, they are interested in places to go to like hotels, transport, booking offices and information about the place they are bound to.
- .They are into stocks, forex trading, auction sales, loans, and other forms of investments.
- Internet is a source of free entertainment for them, like interactive online gambling games, multiplayer online role playing games, movies, music and eBooks.
This information may seem unimportant but useful for your online marketing techniques. If a customer finds complete information at your site, about your product, its benefits and all things relevant to it, he or she will stay longer. The chances of converting him or her into a buyer are much higher, thus, the need to tailor fit your online marketing techniques to be effective.
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