When trying to create visibility in the web, one business marketing online strategy is to go where most people go. One social media site that has about 115 million habitues in all types of demography is Facebook.
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Have you noticed that in some of your Google researches, the search results of some company, person or website you are looking for, may include Facebook links?
As a business marketing online tool, Facebook can provide a wide coverage. According to some users, FB is an easier way to get in touch with families and friends not only all across the US but also all over the world. You don't have to write individual emails to give updates and send your latest pictures.
For an affordable business marketing online marketing tool, Facebook provides its services free. Another of its features that makes it a good Internet marketing tool is the FB apps that allow you to syndicate an article from your site to your FB wall. Still, another is by sending a message to an FB friend with the URL of your article page.
Your article automatically appears on the wall with the option to send it as an attachment to the message. So if your friends will still send it around to other friends, your article and your link get syndicated via a natural flow.
This social site also has online groups formed by other FB members or by private members. You can also create your own group, based on your own goals and ideals. You can reach out to more relevant members as you find groups you can join in or invite members who can join your group.
FB provides both a discussion board and message board that functions like an online platform. Obviously, these can be good tools for your business marketing online if you can formulate some strategy to make FB members interested. The point is, you have a lot of good tools available for your business marketing online using this social site.
There's one particular example where a disgruntled customer aired his complaint to a company's FB site. Naturally, the company made certain explanations and informed the customer by email that money had been sent as a refund.
Despite this action on the part of the company, the latter still demanded for his money by posting messages on the company's FB walls. It left the company no other choice but to answer the customer's complaint via the social site.
Later on, it turned out that the bank still required some time before the account of the customer could be credited. In fairness, the customer apologized to the company also via Facebook.
This of course, created a positive reflection on the part of the company. Others who had been following the exchange of messages on the FB walls were left with the impression that the company was trustworthy and reliable when it comes to handling customer complaints.
Hence, this is a concrete example of how you can make Facebook a useful tool for your business marketing online.
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