Some online marketers resort to "advertising email marketing online" method, because it is what the gurus tell them or the trend to follow.
|
They build-up a list of site members, collect email addresses, get auto-responder services and expect the business to pick up. Little do they know that their messages were either filtered as spam or were deleted without being given the chance to be loaded and read.
In fact, some are not even aware that their email and IP addresses are liable to be banned if they reach a certain number of outgoing messages classified by the mailing system as spam.
Online marketers should also be oriented about email management as far as "advertising email marketing online" is concerned. Here are some pointers to consider when adopting this advertising strategy, to ensure that your emails reach the proper audience:
- The point of order should start from the moment your member registers. There should be enough information which you can gather about them in relation to your site and the product you are selling.
- Have a checklist of the type of information your site member would like to receive.
- Develop your email distribution list, according to the site member's preferences. Sending out emails to a large list with no particular target, is pretty much the same as sending them out to the few who have great potentials to become buyers. For that matter, some may already be your repeat buyers and you are only sending them something that they already know.
- Do not limit the use of "advertising email marketing online" as your tool for selling or offering promotions. Send out emails to gather surveys and throw in a little reward if they fill it up and send the answers back to you. Ask about the product and how useful or beneficial they find it. Ask for suggestions, about other products they need or other reasonable features they want to add to your product or service. This way, your customers will feel that you also value their satisfaction after the sale has been made.
- Monitor your traffic as well as your sales, after every email or newsletter sent, in order to determine their effectiveness. Try not to do two types of advertising strategy simultaneously, if the effectiveness of both methods is measured in terms of traffic improvement. This is one pitfall you should avoid because you have no way of knowing which of the two methods is more effective than the other.
Managing you advertising techniques should also be your concern. Do not go through the same motion or strategy that others do, without really understanding the significance of your advertising strategy. "Advertising email marketing online" is not just about sending emails for marketing but also a way of reaching out with sincerity regardless of the purpose.
|
